Audience & Ads Marketplace Analytics Lead

Employment Type

: Full-Time


: Miscellaneous

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Your tasks and responsibilities
The Audience & Ad Marketplace Analytics Lead
will play a central role in making improvements to Consumer Health
digital marketing effectiveness and cost structure, which are
essential drivers of future profitable growth. This role will help
lead a two year transition focusing on building upon the digital
media cost efficiency gains made in 2018 and expanding to
operational efficiency/effectiveness by bringing bidding,
segmentation and channel allocation analysis in house. This
role will help build a broader organizational capability in
Programmatic and Social ad buying, developing training and
education to inform and guide the Bayer Internal Media team ...

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