Senior Brand Manager, Shopper Excellence


: $177,070.00 - $177,070.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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We pride ourselves in being research-driven, with businesses in CropScience and HealthCare. We are also proud of our environmental record, our safety performance, and our manufacturing expertise. You can only imagine our pride at being named one of Fortune magazine's most admired companies. Without the dedicated people who work in our labs, offices and manufacturing facilities as well as in the field, we would never have given the world the variety of Bayer discoveries that bring quality to daily life. Our people remain our most valuable asset, and we provide the ongoing training and development they need to remain at the top of their respective fields. Bayer offers employment opportunities at all levels throughout the United States and globally. Recruitment at Bayer occurs continuously as new jobs become available. Therefore, we encourage you to review our website to get a feel for who we are, the type of work we do, our mission and values, and our employees. We would love to stay connected to you. Join our Bayer communities on Facebook, Twitter, and LinkedIn! Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change. The Senior Brand Manager, Shopper Excellence will drive the national consumer promotion and shopper marketing strategy and oversee implementation for assigned brands. The Senior Brand Manager, Shopper Excellence will also establish deep expertise in key customer knowledge that enables development of key priorities, superior plans, and in market execution. The primary responsibilities of this role, Senior Brand Manager, Shopper Excellence, are to: Leadership: Create best in class strategies and plans to maximize shopper conversion and retail support; Partner with sales strategy & customer marketing managers to ensure strategic coordination; Manage agency partners in development of national consumer promotions, shopper concepts and creative strategy; Develops relationships with retailer s marketing team and Bayer category management team to keep a pulse on shopper and retailer marketing trends; shares learnings with broader organization regularly; Coach and develop direct reports; support Director in prioritizing requests. Strategy & Brand Planning: Leads development of clear Consumer Promotion & Shopper vision, strategy and tactical plan for each brand consistent with overall business objectives and strategies. This includes both on/off-line activation; Gains alignment on vision, strategy and tactical plan and associated budgets with Brand Managers & Customer Marketing Managers; Innovation & Analysis: Conducts post program analysis, lessons learned and shares with key stakeholders; Establishes best practices based on analysis and industry standards and trends; Support innovation and new thinking through research and new vendor partnerships that deliver alternative and effective solutions to driving conversion. Who you are Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following: Required Qualifications: BA/BS plus 10 years relevant experience in CPG/healthcare environment or equivalent combination education and experience; Customer/Consumer Focus: Advocate and implement activities that are consumer/shopper driven and customer focused; Strategic mindset: see ahead to possibilities and translates them into breakthrough strategies; Manages Complexity: Makes sense of complex, high quantity and sometime conflicting information to effectively solve problems; Business Insight: Applies knowledge of the business and the marketplace to the advance the organization s goals. Preferred Qualifications: MBA Preferred. Your application Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the \"Passion to Innovate\" and the \"Power to Change\", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer has heard reports of fraudulent recruiting activities. If you are the target of what you believe to be fraudulent recruiting activity please get in touch with us. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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